Honda. ‘Power of Dreams’ — промо-ролик
Honda is fueling its long-running «Power of Dreams» campaign with a new two-minute ad that spans the marketer’s products from cars to boat motors. It debuted this weekend during NFL games on CBS.
The spot, called «Paper,» weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products. Images include references to founder Soichiro Honda’s use of a radio generator to power his wife’s bike, Honda’s motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle.