Coppel “Hoy Estreno”

We created this simple yet challenging spot for Coppel together with our friends at Brands&People.
We go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition, and in this case, being able to keep the camera from turning or changing directions, but instead going in a straight line throughout the whole spot.
Director´s Cut

проект: Plenty год: 2016 клиент: Coppel